How to Choose a Dive Shop
While it's ideal to choose an instructor first, in reality, it may be more practical to start with the dive shop. Non-private instructors are often not available to speak with before you commit to a class, and most shops employ multiple instructors, making it more efficient to evaluate the shop as a whole before narrowing down to a specific instructor.
First Impressions Matter
- Is the shop clean, organized, and welcoming?
- Did someone greet you, or did they seem annoyed?
- A professional and inviting environment reflects the level of care in training and customer service.
Training Agency & Standards
Not all certification agencies follow the same training standards. While most dive shops are affiliated with PADI, SSI, or SDI, some may also offer GUE or NAUI courses.
Some agencies have different approaches to skills, safety, and continuing education. If you have a preference, ensure the shop aligns with your training philosophy—see our guide on Choosing a Certification Agency.
Instructor Availability & Fit
- Check if the shop provides instructor bios or allows instructor selection.
- Some shops allow instructor changes if needed.
- Ask how flexible they are in accommodating different teaching styles.
Selection of Gear
- Ensure they carry a good range of masks, fins, and snorkels.
- Many shops offer discounts for purchasing gear with class sign-ups.
- Check for reputable brands and avoid low-quality gear. See our Gear Guides.
Rental Gear Quality
- Check rental gear condition—well-maintained gear is a sign of quality.
- Look for signs of neglect, such as worn-out wetsuits or leaky regulators.
Pressure-Free Sales Approach
- Beware of aggressive sales tactics that pressure you into buying expensive gear.
- A good shop offers recommendations without pushing unnecessary purchases.
- Pre-built "bundles" are rarely a good deal.
Emergency Preparedness & Safety Culture
- Look for well-maintained first aid and oxygen kits.
- Check if staff are trained in emergency response.
- Shops that offer DAN courses or Human Factors in Diving often have a stronger safety culture.
If You’re in Chicagoland
If you’re looking for training in the Chicagoland area, check out our Chicago Private Instructor page for recommendations on high-quality private instruction.
We also maintain a List of Chicago Dive Shops to help you find a shop for training, gear, and air fills.
Final Thoughts
Diving is a social activity, and you’ll need to interact with the shop regularly for gear purchases, tank rentals, and training. Choose a shop that fosters a positive, engaging experience to enhance your diving journey.